Philips BHS397/40 Hair Straightener with Keratin Titanium Plates, SilkProtect Technology & Ionic Care | 210°C Fast Heat
₹2,795.00 Original price was: ₹2,795.00.₹2,399.00Current price is: ₹2,399.00.
Get smooth, shiny, salon-like hair at home with the Philips BHS397/40 Hair Straightener. Designed with SilkProtect technology and keratin-infused titanium plates, it ensures gentle styling with less damage.
✔ Ideal for: Daily straightening & light styling
✔ Key highlight: Keratin titanium plates + Ionic care
✔ Built for: Smooth, frizz-free hair
In stock
Specification
Overview
| Sales Package | 1 Main unit |
|---|---|
| Brand | Philips |
| Model | BHS397/40 |
| Color | Navy Blue |
| Material | Titanium plates |
| Product Type | Hair Straightener |
Measurements
| Weight | 0.5 kg |
|---|---|
| Dimensions | 30 × 3 × 4 cm |
Power
| Power Requirement | 220 – 240 V |
|---|
Manufacturer info
| Manufacturer Details | Philips India Limited, 3rd Floor, TowerA, DLF IT Part, 08 Block AF, New Town(Rajarhat), kolkatta-700156,West Bengal |
|---|---|
| Country of origin | India |
Warranty
| Warranty Summary | 2 years |
|---|---|
| Covered in Warranty | Manufacturing Defects |
| Not Covered in Warranty | Damage due to Mis-use/Mis-handing |
| Warranty Service Type | Service by Service Center |
Description
✔ Kerashine Titanium Plates – Fast heat transfer & smooth glide
✔ SilkProtect Technology – Reduces heat damage & protects hair
✔ Ionic Care – Frizz-free, shiny & smooth hair
✔ 2 Temperature Settings – 190°C & 210°C for styling control
✔ Fast Heat-Up (60 sec) – Ready quickly for use
✔ Long Plates (29×90mm) – Covers more hair in one stroke
✔ Swivel Cord & Lock System – Easy handling & storage
✔ Universal Voltage – Travel-friendly worldwide use
🔹 Frizz-Free Finish with Ionic Care
Negative ions help eliminate static and smooth hair cuticles, giving you:
- Shiny finish
- Reduced frizz
- Healthier-looking hair
🔹 Fast & Efficient Styling
With a heat-up time of just 60 seconds, the straightener is ready quickly, making it perfect for busy mornings.
The 210°C maximum temperature ensures long-lasting straightening results.
🔹 Easy to Use & Travel Friendly
- Swivel cord prevents tangling
- Plate lock for safe storage
- Universal voltage for global use
👉 Perfect for both home and travel use
🎯 WHY CHOOSE THIS MODEL
👉 Compared to basic straighteners:
- ✔ Better hair protection
- ✔ Smoother glide
- ✔ More shine & less frizz
💡 BEST FOR
✔ Daily hair styling
✔ College & office use
✔ Medium to long hair
✔ Frizz control


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